Marketing Communication and Public Relations. Charles University Head of Dept. and Researcher


See my new chapter about Communist propaganda before the system collapse in 1989:

HEJLOVÁ, Denisa – KLIMEŠ, David. Propaganda in Czechoslovakia in 1980s: Life in ritualised lie. In: Sommerville, I. – Hargie, O. – Taylor, M. and Toledano, M.: International Public Relations. Perspectives from deeply divides societies. Routledge New Directions in Public Relations and Communication Research. 2017. P. 173-197



HEJLOVA, Denisa. Public Relations. Praha, Grada. 256 p. ISBN: 978-80-247-5022-4, EAN: 9788024750224
KASL KOLLMANNOVÁ, Denisa. Zveřejněné soukromí. Utváření obrazu soukromého života politiků v médiích. (Published Privacy. The image making of private life of politicians in media). ISBN 978-80-7325-294-6. CDK, Brno, 2012

JIRÁK, Jan – KÖPPLOVÁ, Barbara – KASL KOLLMANNOVÁ, Denisa (ed.). Média dvacet let poté – Media. Twenty Years After 1. vyd. Praha : Portál, 2009. 383 p. ISBN 978-80-7367-446-5.

public relations zverejnene soukromi kniha titulek Snímek obrazovky 2014-09-03 v 3.02.59new-doc-16_1

Book chapters

HEJLOVA, Denisa. The Czech Republic. In: Watson, Tom (ed.). Eastern European Perspectives on Development of Public Relations: Other Voices. P. 25-40. London: Palgrave. 2014. ISBN 9781137404268

KASL KOLLMANNOVÁ, Denisa. The Role and Function of Public Relations in the Czech Republic. In: Okay, A. – Carayol, V. – Tench, R.: Researching the Changing Profession of Public Relations. Brussels: P.I.E. Peter Lang. 2013. ISBN 987-90-5201-877-5. P. 91-109

Peer-reviewed journal articles

KASL KOLLMANNOVÁ, Denisa – MATUŠKOVÁ, Anna. “Public Affairs in the Czech Republic: An Exploratory Study of the Current Situation”. Journal of Public Affairs, Special Issue: Public Affairs in Central and Eastern Europe. Volume 14, Issue 1, pages 54–66, February 2014

KASL KOLLMANNOVÁ, Denisa – MATUŠKOVÁ, Anna. “Public Affairs v České republice: Současný stav oboru”. In: Politologický časopis, 2013, No. 4., p. 469-482

KASL KOLLMANNOVá, Denisa. The Growth of Anti-Corruption Attitudes in Czech Marketing Communication and PR: Anti-Corruption Fight as Marketing Tool. Anticorruption as marketing tool. Central European Business Review, North America, 2, mar. 2013. Available at: <>. Date accessed: 09 Aug. 2014.

KASL KOLLMANNOVá, Denisa. “Fake product? Why not!” Attitudes toward the consumption of counterfeit goods in CEE as shown on the example of Slovakia. Central European Business Review, North America, 1, nov. 2012. Available at: <>. Date accessed: 09 Aug. 2014

Collective volumes and conference proceedings

HEJLOVÁ, Denisa. Japanese Kisha Clubs: Effective Media Control and PR Tool. Abstract No. PN 050. European Communication Research and Education Conference (ECREA), Prague, November 2016. Abstract online

MILLAR, Carla C. J. M. and HEJLOVA, Denisa. „Public Affairs in CEE: On the way to transparency?“ Paper presented at the International Political Marketing Conference, Stockholm, September 2013. Available online. Public Affairs in CEE_Millar_Hejlova