Strategic Communication and Public Relations Expert

Assoc. Prof. Denisa Hejlová, Ph.D., Charles University in Prague, is a Czech Scientist and Communication Consultant. Denisa studied Media Studies at Charles University and Intercultural Communication at the Tokyo University of Foreign Studies. She was a Fulbright Visiting Scholar at the Columbia University in New York, School of International and Public Affairs (2014).

Since 2011, Denisa has served as the Head of the Department of Marketing Communication and Public Relations, Faculty of Social Sciences, Charles University. In 2020 she started the first Czech MA Course in Strategic Communication.

Together with her students, Denisa co-founded a well-established and highly successful online magazine, which is voluntarily run by the students. Today, it is one of the most followed independent media focusing on marketing communication.

Denisa has been also co-organizing the American-Czech Summer School of Marketing with advertising expert Sandy Kornberg from the University of Missouri and McCann Erickson in Prague. 

Denisa often gives an expert opinion on marketing communication, public relations, political or government communication. Besides her academic career, Denisa has been a sought-after communication consultant and expert. She consults companies, state organizations as well as NGOs.

In 2017, Denisa was awarded a Long-life achievement award for cultivating and developing public relations in the Czech Republic by the Czech Association of Public Relations. She’s a member of EUPRERA and a national research collaborator in European Communication Monitor, a world-largest transnational research in strategic communication and public relations. Denisa has authored two books on public relations and publishes regularly in academic literature and journals.

Projects and thematic focus


Selected publications 

HEJLOVÁ, Denisa – KLIMEŠ, David. Propaganda in 1980s Czechoslovakia: Life in a Ritualised Lie. In: SOMERVILLE, Ian – HARGIE, Owen – TAYLOR, Maureen – TOLEDANO, Margalit. International Public Relations: Perspectives from deeply divided societies. 1 vyd. London: Routledge, 2017, s. 173-197. ISBN 978-1-138-86013-1.

KASL KOLLMANNOVÁ, Denisa. The Role and Function of Public Relations in the Czech Republic. In: OKAY, Aydemir – CARAYOL, Valérie – TENCH, Ralph. Researching the Changing Profession of Public Relations. 1 vyd. Bruxelles: Peter Lang, 2013, s. 91-109. ISBN 978-2-87574-056-4.

HEJLOVÁ, Denisa. The Czech Republic. In: WATSON, Tom. Eastern European Perspectives on the Development of Public Relations : Other Voices. 1 vyd. Basingstoke: Palgrave Macmillan, 2014, National Perspectives on the Development of Public Relations, s. 25-40. ISBN 978-1-137-40424-4. DOI 10.1057/9781137404268.0007.

HEJLOVÁ, Denisa; KLIMEŠ, David. Propaganda stories in Czechoslovakia in the late 1980s: Believe it or not?. Public Relations Review, 2019, 45.2: 217-226. IF 1,616, 5-Year IF 2.013

KASL KOLLMANNOVÁ, Denisa – MATUŠKOVÁ, Anna. Public affairs in the Czech Republic: an exploratory study of the current situation. Journal of Public Affairs, 2014, 14 (1), 54-66. ISSN 1472-3891. DOI 10.1002/pa.1505.

HEJLOVÁ, Denisa, SCHNEIDEROVÁ, Soňa, KLABÍKOVÁ RÁBOVÁ, Tereza a KULHÁNEK, Adam. Analysis of Presumed IQOS Influencer Marketing on Instagram in the Czech Republic in 2018-19. Addictology, 2019, 7-15

KASL KOLLMANNOVÁ, Denisa. The Growth of Anti-Corruption Attitudes in Czech Marketing Communication and PR: Anti-corruption Fight as Marketing Tool. Central European Business Review, 2013, 2 (1), 15-20. ISSN 1805-4854.

MILLAR, Carla C. J. M. and HEJLOVA, Denisa. „Public Affairs in CEE: On the way to transparency?“ Paper presented at the International Political Marketing Conference, Stockholm, September 2013. Available online. Public Affairs in CEE_Millar_Hejlova