Strategic Communication and Public Relations Expert
Media Talks, Charles University, 2015, Photo credit:

Media Talks, Charles University, 2015, Photo credit:

Presidential elections comments: Debate Commentary at Lidové noviny,  President’s message Commentary at Lidové noviny, TV debates Commentary at Lidové noviny, The rise of populist parties debate at Český rozhlas,  Presidential debate Commentary at Česká televize, etc.

Interview: The Problem of Law and Selfregulation of Youtubers Targeting Children and Youth, 10-11_mm37, September 11, 2017

Expert Insight: The Communication of ANO party, Česká televize, 168 hodin

Expert Insight: Children and advertising. Ogilvy & Mather, Prague, December 2016

Expert Insight: Political PR and use of Social Media. Czech TV, Newsroom, June 12, 2016

Article: Zdenek Rykr: Reklamní mág první republiky. June 14, 2016

Expert insight: David Bowie’s influence on fashion: David Bowie is…, Art + Antiques, Feb. 2016, p. 3clanek David Bowie a moda_Art Antiques 2_2016

Opinion: Svobodné omezování lidské mysli v digitálním věku. Hospodářské noviny, 09/93/2016

Opinion: Devatero řemesel, desáté bude nutností. Hospodářské noviny, 09/93/2016

Expert insight: Public Relations in Digital Era, EURO, Oct 19, 2015 Hejlova_PR v digitalni ere_Euro 2015_rijen

Article: Diamant je věčný (A Diamond is forever). Hospodářské noviny, 22/10/2015

Commentary: Let’s diminish social sciences, Lidové noviny, October 5th, 2015, p. 11LN 5_10_2015 Zrusme socialni vedy_Denisa Hejlova

Expert opinion: Reputation crisis of Volkswagen, Oct 4th, Czech TV, Newsroom

Expert opinion: Czech President’s Miloš Zeman’s communication and image – CT24 Special 09/09/2015 from 45:55 min.

Expert opinion: Prague’s Mayor Adriana Krnáčová’s communication: 26/08/2015 CT24 Studio from 17.10 min.

Expert opinion: Panel discussion Political Public Relations Rozpravy o českých médiích (Czech media talkshow), 26/03/2015, Charles University in Prague, Český rozhlas report, Video archive

Denisa is a proud co-founder and expert supervisor to the biggest Czech server on marketing communication and PR, which is run only by students of Marc-Comm and PR department at the Charles University in Prague.
Check out the website or the popular Facebook page or Twitter of

Anti-smoking Campaign

In 2012, Denisa Hejlova together with a group of Charles University students (namely Sabina Bergerova and Miroslav Slíž) and executives from leading Czech market and public opinion research agency, IPSOS, started a long-term PR and advocacy campaign to ban smoking in the restaurants.

The aim of this campaign was a paradigm shift in media framing of smoking in restaurants, which has been perceived as a legitimate right of the smokers and restaurant owners, and as a symbol of freedom.

Under Denisa’s supervision, the students launched a biggest national representative survey executed by IPSOS (pro bono), asking more than eight thousands respondents, and presented the results at a press conference together with IPSOS CEO, Radek Jaluvka, and IPSOS manager, Tatiana Wartuschova. The results were impressive: 78 % of the population was supporting the total ban of smoking in restaurants.

The exact numbers changed the media framing and turned the whole public debate about the freedom to smoke into a freedom to access fresh air. The results were cited in hundreds of media articles and headline news.

The campaign “The Paradigm Shift: Czechs want to ban smoking in restaurants” has won 2 prestigious Czech PR Awards in 2013 and got the “Miroslav Petrusek Prize” for representing the Charles University in 2014.
Antismoking campaign